I Tried On 5 ASOS Wedding Dresses, and Here's My Honest Review
A few months ago, in the midst of beginning to plan my wedding, an email from ASOS arrived in my inbox. It was the site's annual trend report, and aside from highlighting its customers' love for halter tops and noting its super-stocked beauty department, the detailed breakdown revealed that ASOS sold 1.5 million bride and bridesmaid dresses in 2021.
Umm...what?! ASOS sells wedding dresses?
Somewhere in the back of my mind, I knew I'd heard this fact before, but now that I was a bride-to-be, it actually meant something to me. Wedding dresses aren't cheap, and it was both surprising and enticing to find out you could score one for less than $1,000 at ASOS, a retailer I already love, partially because of its massive petite section (I'm 5'0 and usually wear a size 2). Last year alone, 15,000 people purchased ASOS' Iris dress, a classic lace design that totaled $225 (it's now on sale for $124). And, as you browse, you'll come across a variety of plus-size looks, petite gowns, poufy sleeves, and sleek, simple designs — anything your heart could desire for your big day.
Still, I couldn't help but be skeptical. Wedding gowns are usually a pretty big-ticket item, and for good reason when you take into consideration the level of craftsmanship and detail they tend to include. Would these more-affordable gowns look and feel just as special as the boutique designer dresses I'd been gravitating toward? So, I called in a few to see, and (barefoot, in my blue childhood bedroom on Staten Island) tried them on for myself.
Here's my full review of ASOS's wedding dresses.