This Hair Growth Treatment From the Brand Jennifer Garner Said "Changed Her Hair" Is 20% Off

If you’ve heard of the haircare brand Virtue before, it’s likely because of Jennifer Garner. The actress has been a celebrity partner of the brand for a couple of years now, and she repeatedly shares how she uses its product in addition to her frequent rave reviews, one of which had her exclaim, “[Virtue] has changed my hair more than anything else, ever." 

Hair loss and hair thinning have always been a concern for people, but I think it’s probably safe to say that this became a more widespread issue following the onset of COVID-19. Many people (including myself) both anecdotally and factually experienced increased hair shedding following a bout of sickness. Regardless of how or why you ended up with thinning hair, you can take solace in the fact that there are a ton of options formulated for women. A promising one is the Virtue Flourish Minoxidil Foam. Minoxidil is one of only two FDA-approved products for hair growth. So while there are other products that shoppers (or even editors) claim can promote hair growth, minoxidil is your best bet.

While the foam sold out at SkinStore, it's still available (albeit not on sale) at Ulta and Virtue.  Or, if you’re looking for a complete routine, you can also snag two bottles of the foam in a kit that includes Virtue’s anti-thinning shampoo and conditioner for 30 percent off at SkinStore with the code CELEBRATE.

Shop now: $58 ; ulta.com

Shop now: $107 with code CELEBRATE (Originally $134); skinstore.com

The Flourish Shampoo and Conditioner in this kit have the advantage of Virtue’s hero ingredient, Alpha Keratin 60ku. Garner’s hairstylist Adir Abergel previously explained the ingredient to InStyle as “a GPS system where [Alpha Keratin 60ku] goes directly where the damage is and gives you the best hair you could possibly have.” 

Virtue Flourish Foam is an overnight treatment. You spray the foam onto your hands and part your hair to apply it to the scalp. While you sleep, the formula activates your hair follicles’ growth phase for noticeable results within three months’ time. 

It’s a heavy pull, but dozens of five-star reviewers across websites including Sephora, Ulta, and Virtue say it’s not far fetched. One reviewer said they started using this Virtue Foam because they were “losing so much hair it was scary.” After four months of use, they were “very happy,” they explained, adding “my hair is thicker, new baby hairs are sprouting up, and overall my hair is growing faster. I lose almost no hair now.” 

There are few sure things in life, but FDA-approved minoxidil is one of them. Head to Ulta to shop Virtue’s Flourish Minoxidil Foam or SkinStore to shop the on-sale Virtue Flourish Nightly Intensive Hair Growth Treatment Hair Kit while they're still in stock.