The Weeknd Will Be Your New H&M Stylist
After first announcing a partnership with The Weeknd—aka Abel Tesfaye—late last year, H&M has finally debuted the singer's campaign, along with looks his hand-selected pieces from the new spring collection.
According to the brand, Spring Icons Selected by The Weeknd "is a complete wardrobe of essential pieces, chosen by one of the world’s most celebrated artists." The singer's own style played a large part in the selection process, as the collection "mixes utility and streetwear silhouettes with tailored lines." Very Weeknd-esque.
“My personal style is very instinctive—I wear what feels right,” he tells PeopleStyle. “It’s casual, and often very understated, but I always care about what I’m wearing. There’s always a decision that’s been made.”
“Don’t think you have to be loud and flashy, sometimes it’s the simple details that can actually show who you really are,” he adds. “It’s like music—what first sounds like a really spare production can actually be the most complex track. It’s really about finding your own language in the way that you dress."
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"Abel’s taste and style perfectly fits the menswear mood of the season at H&M. He has such a great eye for the little details that matter, and for mixing together updated men’s classics for the perfect tailored streetwear look," Andreas Löwenstam, head of design for menswear at H&M, said in a statement.
Watch the video above to take a look at some of his picks and shop the full collection in all H&M stores and online, starting March 2.