Mari Kasanuki
Apr 05, 2017 @ 4:30 pm

Earlier this year Lady Gaga became a new face of Tiffany & Co. and the occasion was marked by a stunning Super Bowl ad (as well as her much-lauded halftime show). And this week the brand continued to build on the superstar singer's Legendary Style campaign by releasing the first print ads of Gaga modeling the new Tiffany HardWear collection.

Courtesy Tiffany & Co.

Gaga shared what she appreciates about the upcoming jewelry line in a statement. “I love Tiffany HardWear because it’s different and elegant—but it’s not what you would expect of elegance. That’s like me I think—I’m a bit different,” she says. “To me, Tiffany is definitive and iconic, yet continues to push and evolve with the times.” Above, the singer wears the line's triple drop earrings ($2,500; and graduated link necklace ($9,500 for gold; $1,500 for silver) and in the images below she has on triple drop earrings and the wrap bracelet ($6,500 for gold; $975​​​​​​​ for silver). 

Along with the new ads, Tiffany & Co. dropped a short film in which Gaga discusses "her own creative journey towards self-expression and empowerment." 

Courtesy Tiffany & Co.

“I think that jewelry, like all other accessories, can give you the chance to pump up the volume,” she says in the video. “It’s a misconception that a man or your lover has to buy you jewelry,” she says. “I think a woman can buy herself jewelry and put it on with dignity.” Hear, hear!

RELATED: Lady Gaga’s Tiffany & Co. Super Bowl Commercial Defines Glam—Watch 

Tiffany HardWear collection features a variety of 18k gold and sterling silver necklaces, bracelets, rings, and earrings. The line is set to hit stores April 28 and become available online at May 2. (You can also order them via the presale now.)

Tiffany & Co. — Behind the Scenes with Lady Gaga

Lady Gaga captures the essence of our new Tiffany HardWear collection. Select designs are available for pre-order in the U.S. only:

Posted by Tiffany & Co. on Tuesday, April 4, 2017

Watch the new video above.

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