Red lipstick is considered a classic beauty look that works for any situation, but many women are intimated by the shade.
Finding your ideal red can be, well, confusing. Whether your lipstick should have blue or orange undertones and how to choose one that doesn't make your skin look too flushed are just two of the many factors that make many of us avoid wearing it altogether.
That's where this year's Best Beauty Buys-winning lipstick comes in. Chanel's Rouge Coco ($37; chanel.com) took home our top prize because of its comfortable, creamy, pigmented formula that wears like a balm but delivers just as much shine as a gloss.
There are 27 Rouge Coco shades to choose from, but it's "Carmen," a true red, that piqued the most interest from our editors. So we figured that if there's a red lipstick that works on a wide range of skin tone, this tube, approved by our panel of industry pros, would be it.
And it turns out we were right. Twenty InStyle editors—including women who swear by an everyday swipe of red lipstick and those who don't wear lipstick at all—put Chanel's Rouge Coco Lipstick in Carmen to the test and liked the outcome.
Hit play on the video above to see how this year's Best Lipstick looks on all 20 of our editor testers.