Beauty Every Single Hair Growth Product From This Nicole Kidman-Approved Brand Is 35% Off for Cyber Monday Shoppers say they see a “huge difference in the length and fullness” when using Vegamour. By Mary Honkus Mary Honkus Mary joined the InStyle team as a commerce editor in 2022 where she writes and edits evergreen beauty and fashion content. After graduating from the Fashion Institute of Technology with a bachelor's in advertising and marketing communications, she started her career in publishing at Real Simple. Since then, Mary has also had her work featured in People and L'Oréal's Makeup.com & Skincare.com. When she's not trying out the latest makeup and skincare launches, she can be found exploring New York City's food scene, trying out a trendy workout class or traveling. InStyle's editorial guidelines Published on November 27, 2022 @ 04:00AM Pin Share Tweet Email We independently research, test, review, and recommend the best products—learn more about our process. If you buy something through our links, we may earn a commission. Photo: Vegamour Between scrubbing off mascara, rubbing your eyes, and anxious tugging, eyelashes go through a lot — yet they rarely get the TLC they so desperately need. The thing is, caring for your lashes is as easy as swiping on a lash serum, and one of our favorites happens to be running the biggest discount of the year ahead of Cyber Monday. The Nicole Kidman-approved brand Vegamour’s powerful vegan Gro Lash Serum has garnered a cult-like following for its impressive results. The length- and volume-boosting formula differs from other lash-enhancing products because it combines mung bean (a nutrient-rich ingredient that promotes healthy cell growth) and red clover, which blocks DHT, a hormone that contributes to hair loss. With over 200 five-star reviews, the results speak for themselves. One reviewer even says she was “on the fence” about purchasing, worrying that it wouldn’t live up to the hype, but she’s noticed a “huge difference in the length and fullness” since incorporating it into her routine. Some shoppers say they’ve completely ditched mascara after seeing the “eye-opening” outcome. When you use the code CYBER2022, the price of the serum drops from $72 to $47 — that’s a whopping 35 percent off. Vegamour Shop now: $47 with code CYBER2022 (Originally $72); vegamour.com Thankfully, Vegamour is a one-stop shop for all your hair growth needs. Beyond the lash serum, everything on the site is 35 percent off with the code CYBER2022 (and you’ll get a free gift with purchase). Below, find some of our favorite products from the brand that you should definitely snatch up during the biggest sale of the year. Gro Hair Serum Vegamour One bottle of this award-winning serum is sold every 22 seconds, according to the brand, so it’s safe to say that shoppers love what it does for their hair. Packed with vegan phytoactives, including mung bean and red clover (also found in the lash serum), as well as curcumin, it works to support a healthy ecosystem on the scalp, soothing the skin and revitalizing roots. One reviewer even mentions that consistent usage of the serum makes their hair grow so fast, they have to “cover gray roots every two weeks.” Shop Now: $38 with code CYBER2022 (originally $58); vegamour.com Gro Ageless Anti-Gray Hair Serum Vegamour One of Vegamour’s newest innovations, the Gro Ageless Anti-Gray Hair Serum, combines a unique mixture of caffeine, peptides, and multiple forms of vitamin B to slow the graying process. The brand says when used once a day, fewer gray hairs will appear, and existing strands will look glossier. Reviewers say that it takes time (about three months) to see a reduction in grays, but they assure that patience is key and the results are worth the wait. Shop Now: $51 with code CYBER2022 (Originally $78); vegamour.com Gro Revitalizing Shampoo and Conditioner Set Vegamour Kidman previously said that this shampoo and conditioner set is one of her favorites, and over 200 five-star reviews share the same sentiment. “This shampoo and conditioner is everything that Vegamour claims it to be,” says one shopper. “My hair is fuller, healthier and shinier!” Vegan keratin (a first-of-its-kind ingredient), marula oil, and mung bean nourish hair while preventing hair loss and increasing growth and density. Shop Now: $62 with code CYBER2022 (Originally $96); vegamour.com Shop More Cyber Monday Beauty Deals: I'm a Beauty Editor, and This Luxe Face Oil Created by an Instagram 'It' Girl Is Worth the Hype I Started Skin Cycling With This Resurfacing Serum, and It Cleared Up My Skin In 2 Weeks I Tried the French Skincare Brand Supermodels Love, and All of Its Products Are on Mega-Sale Shop More InStyle-Approved Picks This South Asian Makeup Brand Launched a Pigmented Blush Line Inspired by a Traditional Form of Body Art Dakota Johnson Wore the Least Controversial Denim Trend Basically Everyone Can Agree On This Hydrating Facial Tanning Mist Gives Me the Perfect Natural-Looking Glow All Winter Long