Valeriya Chupinina

Valeriya Chupinina
Title: Writer
Education: California State University
Location: Paris, France

Valeriya Chupinina is a freelance writer and editor navigating the connection between the internal and the aesthetic. With an educational background in Advertising, she's well-equipped to tackle any form of shopping writing including beauty, wellness, and fashion. You can find her work in outlets like Coveteur, HYPEBAE, StyleCaster, and Cosmopolitan. In addition to her editorial work, she consults on social media strategies for brands. You can keep up with her on Instagram @valeriyaliyevna.


  • Valeriya received a B.A. from California State University
  • She has experience writing for Coveteur, HYPEBAE, StyleCaster, and Cosmopolitan
  • Valeriya now freelances and provides consulting services for brands


Valeriya first started her career as a fellow for Health and Real Simple way back in the day, when she was introduced to the world of beauty writing and fell in love — quickly and deeply, truly head over heels. From there she spent about two years at Coveteur, working her way up from Intern to Fellow and finally, Assistant. She's been freelancing for a while now, and it gives her the perfect amount of freedom to tackle any topic and experience all that the editorial world has to offer. She loves makeup, so getting to write for a publication like InStyle is definitely legendary in her book. Beauty is such a complex and diverse world, she is honored to be able to make even a small mark on it.


Valeriya received a B.A. in Advertising and Communications from California State University.

About InStyle

InStyle is an award-winning destination for fashion, beauty, and pop-culture, with an all-are-welcome ethos that swings open the proverbial velvet ropes. Whether you’re looking for a wardrobe refresh, haircut inspiration, or a story that’ll make sparkling cocktail-party conversation, our expert-connected coverage is where to start. Learn more about our team and editorial guidelines, here.

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