If you love online shopping, get ready for Amazon Prime Day 2019. The big event kicks off Monday, July 15 and lasts for 48 hours, which means there’s even more time to save big. We'll help you find the only sales that matter — including the best Prime Day fashion and beauty deals you won’t want to miss. Watch out for huge discounts on skincare, makeup, clothing, and accessories. Think cult-favorite brands like InstaNatural and TruSkin (known for its beloved anti-aging vitamin C serum), along with luxury beauty and drugstore brands like Olay and L’Oreal. We’re even expecting markdowns on personal care items like teeth whitening kits and Foreo’s facial cleansing brush. And if you’re stocking up for your fall and winter wardrobe, there are deals on cold-weather coats and clothing, in addition to summer-ready swimsuits and maxi dresses.