Because digging for your keys is so last year.

By Andrulonis
Updated Jan 09, 2020 @ 6:00 pm
Credit: DANIEL ZUCHNIK/Getty Images

Because digging for your keys is so last year.

Unless you’re Mary Poppins, there’s nothing fun about digging through the bottom of a seemingly endless bag to find what you’re looking for. Whether you were gifted your dream bag for the holidays or are just looking to start the new year off on an organized foot, one of the easiest ways to revamp your handbag is to invest in an organizational insert. Lucky for you, there’s a genius option thousands of Amazon shoppers swear by—and it’ll cost you as little as $20.

Ideal for arranging the contents of your bag into an orderly fashion, the Ztujo felt insert is the product hack you didn’t even know you needed. Since it’s available in five sizes and 12 unique colorways, you can guarantee a seamless fit that’ll turn any bag in your closet into a more practical one. It even comes with a detachable keychain that you can use to keep keys accounted for at all times, meaning fumbling for your keys as you approach your door will be a thing of the past.

The insert’s felt design is structured enough to keep all your belongings in their designated spots and stay in place as you tote your bag around, but is also flexible enough to bend into bags for a perfect fit. And since you’ll no longer have to dump out all the questionable contents of your purse to find that receipt you’d been searching for, it’s a no-brainer investment that’ll instantly make you more organized.

What’s more, the best-selling insert has been awarded a 4.5-star rating and more than 1,200 positive reviews from Amazon shoppers who swear it’s key to keeping their expensive designer bags in order.

“Y’all I’m not one to write a review, but this organizer definitely deserves a good one. If I could give it more stars I would! I have a Louis Vuitton Speedy 35 and the large fits it PERFECTLY,” said one reviewer. “My purse was so disorganized and I was constantly digging to find things but with this I can see everything clearly and I have so many pockets for different things, not to mention it is super sturdy and holds the shape of my bag very well. This by far has been the best purchase I have ever made and if you’re contemplating whether you should Get it or not... GET IT! You won’t be disappointed!”

Not only has the Ztujo earned a reputation as the best Louis Vuitton organizer out there, but shoppers also rave about how easy it makes switching totes—a must for travelers and city-dwellers who are constantly swapping their work bags for weekend mode.

“I travel much of the time and like to use totes rather than a handbag. The challenge is keeping that open space organized—everything falls to the bottom of the tote! This organizer is perfect. A firm felt fabric holds my phone, papers, cosmetics, pen, notebook, etc. without any issues retrieving each of them,” raved another Amazon shopper. “It also has a clip-on strap that attaches to my keys - and it is long enough to reach from inside my tote to unlock the door! So clever and very handy.”

Head to Amazon to get the Ztujo purse organizer that would make even Ms. Poppins herself click add to cart.

To buy: From $20 (was $26);

This article originally appeared on Real Simple. For more stories like this, visit

This Story Originally Appeared On Real Simple