This Is the Most-Wanted Mascara on Amazon (With Over 2,000 Five-Star Reviews)
Hello, eyelashes of our dreams.
We all want beautiful, thick, and long eyelashes. In fact, you probably already have a beauty product in mind that you’re dying to try because it promises to give you the lashes of your dreams — we know we’ve got Meghan Markle’s favorite eyelash serum on our list! But coughing up a big chunk of change for a “miracle” product isn’t fun, especially since you don’t know if it’ll actually work. That’s why over 2,000 Amazon customers are considering this super thickening fiber mascara ($20; amazon.com) their holy grail eyelash product — they say it gives them the lashes they’ve always wanted without breaking the bank.
The Simply Naked Beauty 3D Fiber Lash Mascara launched in 2015 as the Australian company’s first product, and has since landed on tons of Amazon customers’ wishlists. The makeup product is even Amazon’s most wished for mascara — meaning it’s the mascara that’s most often added to shoppers’ wishlists and registries, compared to other mascaras on the site.
The hypoallergenic mascara is waterproof, smudge-proof, uses mostly natural (and non-toxic!) ingredients, and claims to make your eyelashes look up to “300 times their normal volume and length.” The 3D Fiber Lash Mascara uses tiny and thickening green tea microfibers that attach to your lashes to give them a fuller look, plus comes with a volumizing gel for an extra boost. Just a few swipes of the product will give you the same effect as eyelash extensions or fake eyelashes, but with a lot less work involved. “We live in a world [that wants] instant results — our mascara makes having beautiful lashes [right] now a possibility,” Simply Naked Beauty founder Jaimee Trio told PEOPLE.
Shop It: Simply Naked Beauty 3D Fiber Lash Mascara, $20; amazon.com
“Holy grail of mascara right here. This is the only mascara that has given me the exact results I wanted: length, thickness, and darkening. Stays put all day and it never flakes,” wrote one shopper. “I have very sensitive eyes and this doesn’t irritate them at all. I love, love, love this product and as long as they continue to make it I will buy it. My friends think I’m wearing false eyelashes whenever I have this mascara on.”
Even the pickiest of mascara shoppers who have gone through tubes and tubes of products end up loving the 3D Fiber Lash mascara. “I’m a mascara snob. I’m a critical care nurse and sometimes on jets and helicopters. I waited to review to see how the mascara held up. I’ve used mascara from Benefit and other expensive brands [but] I really love this mascara,” another customer wrote. “It’s easy to apply and stays on well without smudging or flaking. I’ve been using it for approx 4 weeks and it still applies the same as when it was brand new.”
At only $20 a tube, your lashes will be grateful you tried it!