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Make Bridesmaid Dress Shopping Less Painful - LEAD

The process of buying a bridesmaids’ dress has been the same essentially since the beginning of time. The bride picks a gown, the bridesmaids all good-naturedly gripe about it, the bridesmaids all shell out $200 for the dress that they will “definitely wear again,” the dress sits in the back of a closet until it finally makes its way to Goodwill (or even better, a local version of Operation Prom!). If you think the experience is overdue for a revamp, you’re not alone—there’s a whole new wave of websites looking to make things easier, more affordable and all-around better, thus leaving you with plenty of time and money to spend on the brides’ five-day destination bachelorette. Below, check out some of our favorite new ways to shop.

Vow to Be Chic

You’re already using Rent the Runway for your wedding guest attire. Why can’t you do the same for your bridesmaid’s gown? Founder Kelsey Doorey had the same thought, and set up an online boutique that stocks the most popular bridesmaid dress designers (from Monique Lhuillier to Amsale) in pretty much any color the bride can dream up, all starting at $50—a fraction of the cost to buy. Like a traditional bridesmaids’ dress boutique, the site comes equipped with stylists and showrooms to help brides steer their crew towards colors, sizes and styles that work best, and they do traditional rental sites one better by getting you your gown (and a backup size) well in advance of the wedding, eliminating any “last-minute surprise” stress on the bride’s part.The concept is already a hit with celebs—JoJo Fletcher recently rented a Watters dress through the site, while Nicole Phelps’s maids all wore Monique Lhuillier gowns in different necklines via Vow to Be Chic.


Poshare is also a dress rental platform, but because they don’t keep their own inventory (rather borrowing from boutiques and lenders) there’s a wide array of designers, styles and colors—great for a mix-and-match wedding party. There’s a bridesmaids-centric section with designers you know, so you don’t have to worry about getting measured at a special boutique or ordering bridal sizing. Carefully read each lender’s policy about size exchanges, returns and alternations, then get the bride’s approval and order away.

Fame and Partners

This site offers more modern styles (not your traditional draped, strapless dresses) that can be further customized for each girl. The bride picks a style, and then for a fee, the bridesmaid can raise or lower a neckline, alter a strap or change a hemline. Perfect for a high-fashion bridal party who wants to each show their individual style without necessarily all having to track down nearly-identical shades of peach for the bride’s approval.

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Fast Fashion Brands

More brands than ever are getting into the bridal space, making it super easy to find a great dress from a brand you already know and like, all within your budget. Topshop now has a whole bridesmaid dress section in addition to their newly-launched bridal collection. Vici similarly offers an array of under-$100 styles that will work on pretty much every woman, as does Azazie. And even brands without explicit bridesmaid designs are venturing into the space; Reformation and Asos sort their existing styles into “bridesmaid” sections to help you find affordable inspiration (that you may actually wear again). And to make it even easier, brands with their own bridal lines are even helping match bridesmaid dresses with groomsmen attire: BHLDN teamed up with The Tie Bar to coordinate a series of ties that perfectly match their dress collections.


Though it’s more of a traditional bridesmaid dress vendor, Brideside sets up a “closet” for members of the bridal party to add favorites to and see what else people are getting, but most importantly, it allows the bridal party to try dresses on at home before buying, to get an idea of color, size and fit before shelling out. They also offer a range of plus sizes if that’s a consideration.

This Story Originally Appeared On People