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Women with curves have had cool girl brand, Universal Standard, on their radar for years (and so have we)! The e-tailer continues to grow, recently introducing eveningwear, co-creating the trio collection (with models including Candice Huffine, above), and now with their groundbreaking "Universal Fit Liberty" program launching today.

We've all been in this scenario: You walk into the department store and buy a dress a size too small anticipatiing weight loss. Or you don't buy that amazing coat you've been eyeing because you're afraid to invest in a piece that you may not fit next season. You know what were talking about, right? Well, this is where this awesome new program comes in.

"Universal Fit Liberty" is the first of it's kind, in that it allows women to swap out an item for another size, up or down, within the first year of purchase at no additional cost." Universal Standard took into consideration that a woman's weight can fluctuate and it can affect her decision to purchase quality pieces.

This program will add ease to the shopping experience and allow women to buy without any restrictions. We suggest getting familiar with this incentive, as we foresee this changing the landscape of how we shop in the future. Shop the latest collection at