The Top Things Under $100 InStyle Readers Bought This Year
We talk about lots and lots (and lots) of products here at Instyle, and that’s because there are just so many out there worth mentioning. Whether it’s the newest release from your favorite beauty brand, a simple but unexpected solution to a common problem, a celebrity-loved product, or a great deal on an item you’ll get a ton of mileage out of, we try to find you the best and most relevant offerings on the market.
To find out which ones you loved the most, we dove into our data and rounded up the top 20 most purchased items of 2018 that cost under $100. Why did we only look under $100? Well, with the holidays coming up, we figured a good place to start looking for gift ideas is on a list of affordable items that people like you just couldn’t get enough of.
Whether you’re shopping for yourself or someone on your list, here are the top items under $100 that InStyle readers bought this year.
So. Many. Lash Serums.
Lash (and brow) serums, without a perfectly groomed hair of a doubt, are your favorite thing to shop for. You bought from dozens of brands, but even the top-selling product in this category alone sold over twice as many units as the second most loved product on this roundup.
It makes sense, considering how obsessed InStyle has been with lash serums this year. We’ve explored the basics, looked into the science, found the absolute best, and compiled the most affordable. And, of course, let you know which ones to get from Amazon.
Of all the options we explored, you loved RevitaLash Advanced Eyelash Conditioner the most — that’s at least one thing you have in common with Meghan Markle. After that, you also bought Organys Lash & Brow Booster Serum, Skin Research Laboratories Neubrow Eye Brow Enhancing Serum,Rimmel Lash Accelerator Serum, and Lashes To Die For Turbo Nighttime Eyelash Treatment.
To buy: $55–$150; nordstrom.com
All the no show panties
Turns out you hate thongs with a fiery vengeance. And who can blame you when there’s such incredibly comfortable alternatives that don’t come with any style sacrifice whatsoever. We introduced you to this beloved Amazon brand ($5-$51; amazon.com), this mesh bikini ($18; nordstrom.com), and this perfectly plain brief ($18; macys.com) through our article, The Best No-Show Panties for People Who Hate Thongs, and you forged beautiful, wedgie-less relationships by snatching them all up in record-breaking numbers.
To buy: $5-$51; amazon.com
UltraSwim Chlorine Removal Shampoo and UltraSwim Ultra Repair Conditioner
It was a good year for hair-conscious swimmers and, thankfully, this article on the 6 Shampoos That Will Completely Remove Chlorine From Your Hair was there when you needed it. At just $4 each — sold separately, shampoo sales were double that of conditioner, but both sold an impressive amount — these products will strip away corrosive chlorine and other pool chemicals.
Organic Rosehip Seed Oil
We talked a lot about rosehip oil over the last year, and you listened. You read about it in our article, The Best Anti-Aging Skin Care Products, According to Reddit, and also in, This One Oil May Be the Solution to Your Major Skin Struggles. But it was this piece, This Anti-Aging Oil Has Nearly 2,000 Five-Star Reviews on Amazon, that sealed the deal on the powers of rosehip oil for you.
To buy: $21; amazon.com
Baebody Retinol Moisturizer Cream
Amazon Prime is basically a holiday, so we wrote about it extensively. Who can help but celebrate when the deals are this good? Due to the success of Baebody’s flash sale, they’ve since sold enough units to maintain lower costs, and this cult anti-aging cream is once again available at its Prime Day deal price.
To buy: $14 (Originally $19); amazon.com
Pur Cosmetics Fully Charged Mascara Powered By Magnetic Technology
Another lash product, but with a different twist, this mascara harnesses the power of magnets to give you a perfectly doe-eyed smize. Its pigmented formula is positively charged, and your lashes have a natural negative charge. When the two combine, they cling to each other with the effortlessness that physics intended, unlike other mascaras that sit utop your lashes like clay.
To buy: $22; amazon.com
Lanzom Panama Hat
If the Duchess decides it’s the hat of the summer, it’s the hat of the summer. All season long, a ton of InStyle readers twinned with Meghan Markle in this surprisingly affordable Panama hat. Even though the weather is shifting, we’re still planning a ton of fall outfits around this versatile accessory.
To buy: $15; amazon.com
Still Standing Spray
If there’s anyone who understands heel drama, it’s someone who lives their entire public life in heels — how Margot Robbie does it, we’ll never know. Except, we actually do know, and the answer is simple: This $36 Secret Kept Margot Robbie's Feet From Hurting at the Oscars.
To buy: $36; amazon.com
Superga 'Cotu' Sneaker
Our royal obsession never sleeps, so when we found out that Meghan Markle and Kate Middleton both love this affordable sneaker, there was nothing anyone could have said to stop us from ordering it. Turns out, we’re not the only ones. Hundreds of InStyle readers got in on the action, and now all of our feet are royally comfortable together.
To buy: $65–$89; nordstrom.com
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Pura D'Or Original Gold Label Anti-Thinning Shampoo
It’s hard to look past 8,000 glowing Amazon reviews about a single product, especially one that promises to revive limp, thinning hair for only $27. But is it worth the investment? InStyle spoke to a dermatologist about the product’s effectiveness. Their professional opinion: it won’t grow hair back, but it can help reduce breakage, create a healthy scalp environment, and add flexibility to the hair shaft.
To buy: $27 (Originally $39); amazon.com
Charlotte Tilbury K.I.S.S.I.N.G Lipstick
Kate strikes again, this time as the inspiration behind a Charlotte Tilbury shade from its beloved K.I.S.S.I.N.G line. The lipstick formula is impossibly smooth and just a bit glossy, and even more impossible not to love in this pale pink hue, aptly named The Duchess.
To buy: $34; charlottetilbury.com
Matrix Total Results Brass Off Mask
Bottle blondes found the answer to their prayers in our article, This Purple Hair Mask Gets Rid of Brassiness Instantly, where we introduced you to this color correcting deep conditioner. While it might stain your bathroom tiles if you’re not careful, this product is “like a magic eraser for brass.”
To buy: $24; ulta.com
Zella Live In High Waist Leggings
We introduced you to these leggings that make the perfect travel outfit through our newsletter during a flash sale. The exact pair are all sold out now, but we found a super similar set by the same brand that are even cheaper than the original markdown.
To buy: $27; nordstromrack.com
Brock Beauty Hairfinity Healthy Hair Vitamins
Maybe it was our recommendation, or the nearly 3,000 five-star Amazon reviews. Maybe it was the fact that Kim Kardashian uses this product — or maybe it was a combination of all three. Whatever it was that spoke to you, these hair vitamins were a hit, coming in at number 15 on our list.
To buy: $25; amazon.com
Red Carpet Manicure Removal Kit
We have a hunch as to why this product took off. It involves you sitting at your desk, absentmindedly picking away at your two-week old gel mani, looking down at your hands, and then speed-Googling “How to Remove Your Gel Manicure Without Going to the Salon.” As always, InStyle (and this $16 wonder) was there for you in your time of need.
To buy: $16; amazon.com
Kut from the Kloth Catherine Boyfriend Cuffed Jeans
We’re not at all surprised these jeans sold as well as they did. They are, by all accounts, the perfect piece of denim — slim-fitting but not overly skinny, a flattering mid-rise, a spot on medium wash (the best wash!), and most importantly, perfect for big thighs.
To buy: $89; macys.com
StriVectin LineblurFector™ Instant Wrinkle Blurring Primer
This fine line masking primer has a difficult time staying in stock. After a stint of not being able to buy it anywhere, we shouted it from the rooftops once it finally became available for sale. Today, we managed to source it at Nordstrom. Get it now, while you still can.
To buy: $39; nordstrom.com
Charlotte Tilbury Matte Revolution Luminous Modern-Matte Lipstick
This particular pick by one of our favorite makeup makers, Charlotte Tilbury, made our list of Best Lipsticks for Every Budget, clocking in at the mid-range level. Its Pillow Talk shade is a cult favorite, and holds a reputation for being universally flattering. The only way to find out, we guess, is to try it.
To buy: $34; nordstrom.com
Frownies Facial Patches
We think crows feet are beautiful, they're proof that you've smiled at least once in your life! But of course, everyone is different, and it's up to you to decide how you want to look. In our article, How to Combat Crow's Feet At Any Age, we outlined options for preventing and diminishing fine lines around the eyes. For women in their 40s, one suggestion came in the form of these funny facial stickers that help minimize extra expressiveness while you sleep, which reduces the exaggeration of wrinkles.
To buy: $20; amazon.com
The Ordinary Granactive Retinoid 2% Emulsion
Kim Kardashian always keeps us on our toes, when it comes to her beauty choices, especially when it comes to the totally affordable products she endorses. Whether it's her trusted Bio-Oil, or this $10 anti-aging oil she swears by, Kim always has us on the lookout for low-cost, high-efficiency skincare.
To buy: $10; skinstore.com