16 Mothers' Day Gifts that Support Female-Founded Brands
Just because you can't hug your mom right now doesn't mean you can't treat her.
Like so many other things, Mother’s Day will look different this year. Most of us won’t be able to see each other for the standard brunches and family gatherings. Still, if there were ever two people who won’t let anything get in the way of a fabulous celebration, it’s me and my Women Work Fucking Hard co-founder (and bestie), Lindsay Shookus. We’ve made it a priority to spend with intention during the coronavirus crisis, and Mother’s Day is another opportunity to do just that.
With that in mind, Lindsay and I have curated a selection of gifts from female-founded brands that’s sure to delight everyone on your list. Coffee lover? Yep. Workout fanatic? Check. Wine — or gin — drinker? Yes and yes! Even better, each brand has supplied a discount (with one very worthy exception) — be sure to put those promo codes to work at checkout.
We may not know what’s next (for the pandemic, the global supply chain, dinner tonight…) but we do know that we will get through this with the same strength and ingenuity that women have shown for, well, always. And in the meantime, allow this female-fueled cavalry to make sure that you and yours can still share some joy.
The Brooklyn Teacup
Founded by Ariel Davis, The Brooklyn Teacup repurposes your vintage dishes, bowls and teacups into tiered serving pieces and unique gifts that you and your loved ones will actually use and enjoy. So this Mother's Day, why not up-cycle seldom-used family china to share it with aunts, siblings, cousins and, of course, Mom? (Or shop ready-made collections.) The brand is also making major sustainable strides: Not only are they up-cycling (and occasionally saving china from the curb on trash night), but they strive to use exclusively eco-friendly packaging and materials, earning them a double thumbs-up from Mother Earth.
Promo Code: WWFH2020 for 30% off your entire order until May 26
For a lot of hard working moms, wine has become the compulsory accessory of the season. Instead of risking life and limb at the liquor store, only to be disappointed with your choice, order some Hall Family Wines from the safety of your couch. Hall produces high-quality cabernet sauvignon, pinot noir and Zinfandel under the HALL, WALT, and BACA brand monikers. Owners Kathryn and Craig Hall and director of winemaking Megan Gunderson source fruit from some of the most prominent vineyards up and down the West Coast, and their brands have earned over 600 ratings of 90 points or above from the industry’s top critics.
Promo Code: LINDSAY for 20% off
Blue Balloon Songwriting
Is Mom looking for a new hobby? Skip crafting and turn her into a modern-day Mozart. One of our favorite NYC-based music schools, Blue Balloon Songwriting, (founded in 2010 by Rachel Lipson, who has been called the “matriarch of modern music education"), is upping their offerings to expand beyond youngsters. With their launch of “Songwriting for Seniors,” Mom (or you!) can take music classes virtually using an easy one-click video chat platform. Blue Balloon has not missed a beat turning their one-on-one private lessons into enriching virtual sessions, making it something to consider for the kiddos, too.
Promo Code: WELOVEMOM to buy one 30-minute private lesson and get one free (to schedule, email firstname.lastname@example.org before Mother’s Day 2020 and mention Women Work Fucking Hard; must be used by May 20, 2021)
Pomp & Whimsy
Have you become an expert bartender in quarantine? Are you looking to expand your horizons into gin, perhaps? Pomp and Whimsy has changed the gin game and blown (our very own) minds by creating something fragrant, delicious, and unique. No one describes her creation better than the founder, Dr. Nicola Nice: “Back in the heyday of gin, the spirit’s seductive nature earned it the nickname Mother Gin. From lords to ladies, mistresses to maids, all were captivated by the exotic botanicals within. Today we return to the dawn of the affair with a reinvention of the classic gin cordial style, updated for a contemporary palate. Bringing fancy, modernity and, dare we say it, a touch of femininity to this wondrously old-world spirit." The spirit is distilled from 16 whole botanicals in LA, and — added bonus — comes in a beautiful bottle that'll add character and intrigue to your mom's bar.
Promo Code: WWFHMOTHERSDAY to receive a vintage tea towel from the limited edition Botanical series with any purchase.
Jung Lee New York
We all know the feeling of getting the perfect gift — the thing you didn’t even know you adored until you saw it. The only thing better than that feeling? Getting to watch someone you love light up when you’ve really hit the gifting bulls-eye, even if it’s on FaceTime. Jung Lee’s collection is handpicked from across the globe with many unique items and one-of-a-kind treasures, so whether you’re looking for the perfect gift for the Mom who’s already planning a post-quarantine fete, or you want to send her something that reminds her of her favorite place to travel, the team of stylists at Jung Lee is ready to help.
Promo Code: WWFH for 25% off until May 31
Though it’s one of the OG hot yoga studios stateside, Bode NYC has evolved into much more. They now offer hot vinyasa flow, Hot HIIT (if only our sore muscles could tell you how boss this class is), Yin Yoga and meditation. Like all fitness studios across America, they’ve had to quickly move to live-streaming classes. Insider tip? They don’t make it easy just because you are working out from your living room. If you or your mom is looking to put the sweat back in sweatpants, head over to Bode's streaming schedule.
Promo code: WWFH20 for one free live stream class (class options include Original Hot Yoga, Vinyasa Flow Yoga, Yang/Yin Yoga, Yin Yoga, HOT HIIT and Meditation)
Mignonne Gavigan continues to create unique, colorful and wearable jewelry year after year. You may already be familiar with her famous Madeline earrings and scarf necklace, but there’s even more to explore in the designer's collection. Finding yourself missing actual spring weather on these chilly days? Check out the new floral line and be your own botanical inspiration. Wishing you could get some new stamps on your passport? Mignonne Gavigan partners with global artisans to create handmade accessories that tell a story of faraway travels. Let the animal-themed earrings and scarves bring the safari to you and Mom until you can adventure together again.
Promo Code: WOMENWORKHARD for 25% off through May 31
These days, coffee is the thing many of us look most forward to each day. Still, we don’t look forward to the mess that brewing the perfect pot often makes. The solution? Dripkit, a ritual of a delicious, freshly brewed cup of coffee with just hot water and a cup. Their single-serve coffee brewers are filled with freshly roasted coffee and ground and packed to order in Brooklyn. In addition to making an incredible product, they’ve also created a program that helps get coffee to our health heroes on the front lines. By donating, you’ll provide healthcare workers a brief moment of respite and the ritual of a great cup of coffee. In these big and scary times, it’s the little (and caffeinated!) things that remind us that we’ve got this, and each other.
Promo code: WWFHMOM20 for 20% off
Game Set Style
If your mom is like us, she’s always wearing workout clothes these days, so treat her to some new go-tos that are as chic as they are functional. Game Set Style brings specialized and hard-to-find activewear from best-in-class designers around the globe. With this one-stop shopping, you’ll get to choose from a wide array of fabulous brands — half of which are female-founded. (An in-house favorite of WWFH is Koral; Lindsay and I may or may not own these in every color under the sun.) They also offer golf attire for when Mom can return to the links, as well as cool lounge gear for when you stay at home by choice again.
Promo code: WWFH for 25% off your entire order through May 31
Founder Jennifer Behr started her business in her living room with her sewing machine and her passion for creating extraordinary things. Since 2008, she has self-funded, grown organically and evolved her business into a team of 17 women who hand-craft all of JB’s products from an operation based in NYC. Her unique products run the gamut from earrings, headbands, bridal accessories and even velvet scrunchies. Jennifer Behr has also started hand-sewing masks and donating one mask for each mask purchased.
Promo code: WWFH25 for 25% off until May 10 (masks are excluded from this offer as they are part of a donation program)
If there is anything Mom deserves, it’s comfort. A friend recently proclaimed that Okko's underwear was the best she’s ever worn. Since inception, Okko has been grounded in its founder Phoebe Kunitomi’s minimalist upbringing in a Japanese and Korean family. We’d be remiss not to steer you toward their signature bra. Its wire-free, seamless design promises all-day comfort, while the reinforced back and extended bands provide support. All of Okko’s designs are available in sizes up to XXL.
Promo Code: WWFH20 for 20% off your entire order through May 31
For those moms-to-be out there — news flash: you can still wear beautiful clothing while pregnant. No one is better at helping you meet your pregnancy style quotient than Frances Hart. This ribbed knit is incredibly soft to the touch and an ideal mid-weight for early spring. With ample recovery and stretch, these pieces will serve you through pregnancy and beyond, and they're perfectly paired or worn as separates. These styles are both to have now and to hold forever.
Promo code: WEHARTWWFH20 for 20% off
Worthy Threads is here to help you get the mom in your life set up with the look she needs for her next Zoom happy hour or meeting. The line was founded by two moms who love fashion but had a hard time finding clothing styles that they loved. So, they did what hard working women do — they created their own. They started their children's line three years ago and recently made the move into adults to accommodate jealous parents who wanted their kids' spiffy style.
Promo Code: WWFH 20% off through June 30
Are you or your mom using quarantine to clean out your closets? Thinking you could use this clean sweep to step up your style? Founder of DTR Styles Dana Tycher Reisman, a New York fashionista to her core, created a personal styling brand to help women feel empowered and confident. They will be your personal shopper, refine or create a new wardrobe, and help you select gifts for friends. They will even go through your closet with you (virtually for now). They are also brand ambassadors for beautiful female-founded lines such as Rachel Lynn Chicago, Mona Assemi, Seesaw Boutique, Lionette by Noa Sade and Katie Waltman (use coupon code DTRstyles for all these brands). Help your favorite moms get post-quarantine ready with a streamlined and updated look that will wow no matter the social distance.
Promo Code: WWFHDTR15 for 15% off a personal shopping session (expires May 2022)
Fleur Marche is an online CBD boutique and discovery platform for women who are curious about cannabis, and don’t know where to start. If you occasionally find yourself with a stiff neck, shoulders, or stiff anything for that matter, give Yuyo's Turmeric Salve a try. (Lindsay and I both keep this on our nightstands and use it when we are sore from Bode NYC's Hot HIIT.) The Plus Gummie Trio is also a tried-and-true favorite — there is seriously something for everyone in this set. Fleur Marche’s sole purpose is to help you feel better, and who doesn’t need that in these crazy times?
Promo Code: WWFH15 for 15% off through the end of May
Farmgirl Flowers x Every Mother Counts
If you want to keep it simple this year, you can’t go wrong with a beautiful bouquet. And this one from Farmgirl Flowers packs extra meaning. The socially conscious San Francisco-based brand founded by Christina Stembel has teamed up with Every Mother Counts to raise awareness about global maternal health, particularly in underserved and marginalized communities. The “With Heart” flower arrangement — a mix of 25 seasonal peach- and orange-hued florals — arrives in Farmgirl Flowers’ signature upcycled burlap wrap sourced from Bay Area coffee roasters and, with $10 from the sale of each bouquet donated to Every Mother Counts, honors the organization’s mission to make pregnancy safe for every mother, everywhere. Since this one includes a charitable donation, we’re not offering a discount code — but you can feel great knowing that you’re giving back to moms everywhere, and putting a smile on your mom's face.