As a fan (and member!) of Gwynnie Bee, a curve-friendly fashion rental site, I'm constantly checking out their perfectly-curated offerings from brands such as RACHEL Rachel Roy, Rampage, Johnny Was, and B Curvy by Bobeau, just to name a few.
VIDEO: Aquazzura x Olivia Palermo Behind The Scenes
Well now we can add designer Jay Godfrey to the mix, as he has created his first ever 5-piece curve collection exclusively for Gwynnie Bee. "This was a very cool project to work on, especially since Gwynnie Bee is one of best sites on the internet for women with curves to see fashion," says Godfrey. " I really enjoy the idea of presenting something fresh, that works for a lot of different bodies, and that's relevant in fashion. There's not enough of that in the plus market, so I was thrilled to put in my creative spin."
Adds Jessica Dvorett, VP of Merchandising at Gwynnie Bee, "Collaborating with designers like Jay is always an exciting experience. It’s rewarding to bring additional designers into the plus-size market and offer our members access to fresh new styles that haven't yet been available to them."
Shop It: Gordy Dress, from $49/monthly subscription; gwynniebee.com.
The collection, available in sizes 10-32, has been rolling out through the month of September, just in time to incorporate these pieces into your fall wardrobe. And it seems that the pieces are already a hit. "Members are thrilled to see new collaborations on our site and are responding to our expanded offering of these modern styles," says Dvorett,.
Shop our faves above and below, then head over to gwynniebee.com to view the full collection.