Instagram Introduces Face Filters, Completes Snapchat Transformation
Ever since Instagram introduced Stories, it’s been a power struggle between the app and Snapchat. Which platform is the right one for our cocktail-filled Boomerangs? What about our duck-face selfies?
But for the longest time, Snapchat had something that Instagram stories didn’t: Face filters. If you wanted to turn yourself into an adorable puppy, big-eyed bunny, or a flower crown-wearing bae, there was only one app to turn to … until now.
On Tuesday, Instagram announced what might be the biggest update to its Stories platform yet: face filters. In its first update, the app introduced eight standard filters, from a crown to bunny ears and nerdy glasses. Sayonara, Snapchat?
The update also introduces a rewind feature that works on videos, as well as a new hashtag sticker, and an eraser brush drawing tool.
Watch the announcement video above and keep scrolling to learn even more about the new updates.
"From math equations swirling around your head to furry koala ears that move and twitch, you can transform into a variety of characters that make you smile or laugh. To see our initial set of eight face filters, simply open the camera and tap the new face icon in the bottom right corner."
"Tap a filter to try it on, and keep an eye out for ones that work with a friend. Take a photo or video using the front or back-facing camera—they even work with Boomerang, so you can easily add an unexpected twist to what you share! When you’re done recording, you can send it to your best friends through Instagram Direct or add it to your story."
"You can make videos that play in reverse with 'Rewind,' a new camera format next to 'Boomerang' and 'Hands-Free.' Drop a microphone and watch it fly up into your hand. Capture a fountain in motion and share a rewind of the water floating back up. Experiment with some magic tricks of your own and defy the laws of physics wherever you are."
"You can also add more context to your story with a new hashtag sticker. Just tap the sticker icon at the top right of your screen, select and customize the hashtag, then add it to your story. Like with mentions, you can add hashtags using regular text as well. People watching your story will be able to tap the hashtag sticker or text to visit the hashtag page and explore related posts."
"You’ll see a new eraser brush when using drawing tools. You can erase other things you’ve drawn and play around with removing color. After you’ve taken a photo or video, select a drawing tool and tap and hold to fill the entire screen with color. Then, using the eraser brush, you can creatively reveal parts of your photo or video underneath."