Objective: Lend credibility to the launch of Vaseline Intensive Care Healing Serums with a style influencer.

Solution: Lifestyle trendsetter and famous girl-about-town Tinsley Mortimer was featured in a custom-produced video highlighting her spring beauty and fashion tips. The client’s product was seamlessly integrated in a way that was reflective of InStyle’s voice while still offering credibility to the product.

Custom Video
Native Video Article
Custom In-Book Advertorial