Objective: To position Tommy Hilfiger’s linen pieces as must-haves for spring.
Solution: Shot around Manhattan, InStyle STUDIOS created a native listicle showing readers how to transition linen pieces from day to night. The content was instantly shoppable and amplified across Facebook and Instagram for maximum reach and buzz.
Objective: Showcase how to wear one dress to five different weddings.
Solution: We worked with a leading fashion stylist and the team at Tommy Hilfiger to show readers how to invest in one dress that can be worn five different ways. The custom content included an original photo shoot that lived within a native listical on InStyle.com and on the Tommy blog. As a result of using Amplify Social, the native content had a 4x higher social share rate, 3x higher than average PVs and 3.9M impressions across Facebook.