Tiffany & Co.
Objective: Couple key pieces of the Tiffany collection with sentimental storytelling around Mother’s Day to increase brand consideration and purchase intent.
Solution: InStyle enlisted coveted blogger Eye-Swoon to create a native video "Dear Mom", designed to align Tiffany’s with feelings of gratitude around Mother’s Day. The content deeply resonated with our readers, evidenced by a 4.9% greater social share rate than our native benchmark.
Objective: Create a fashion-forward gifting campaign highlighting Tiffany & Co.’s holiday collections.
Solution: Leveraging the power of InStyle’s’s own staff, InStyle’s STUDIOS created a custom native listicle featuring various InStyle’s employees, including fashion and beauty editors, and their holiday gift picks. Two InStyle editors selected Tiffany & Co. pieces that were featured on InStyle.com.
Objective: To promote Tiffany & Co.’s Tiffany T & Atlas® collections in an elevated custom execution.
Solution: By pulling inspiration from InStyle’s’s March issue, we partnered with a luxury prop stylist to custom shoot various Tiffany & Co. pieces to bring to life the top spring runway trends. The images were used within a native article on InStyle.com, as well as touted on the client’s social channels.
Objective: Debut the new Tiffany T collection by leveraging celebrity talent and fashion illustration.
Solution: Celebrity DJ and “It Girl” Harley Viera-Newton starred in a fall fashion trend video, in which she coordinated Tiffany T pieces with the latest fall styles. Still images from the video were repurposed for a takeover on InStyle’s Instagram channel, as well as a native listicle. In addition the campaign included a native content piece featuring personas from fashion week aligned to a key piece from the T Collection.