Objective: To present Santa Margherita as an integral component of the 2016 award season.

Solution: InStyle STUDIOS enlisted the help of Executive Chef of Charlie Palmer’s Upper Story and cocktail lounge Crimson and Rye, Jennifer Day, to dish on her simple yet chic tips for hosting the perfect Oscar viewing party. The custom content included an original photo shoot that lived within a native listicle on, custom imagery and an Instagram takeover on InStyle’s handle, all seamlessly integrating Santa Margherita products.

Custom Imagery
Instagram Takeover