Objective: Align PANDORA with Mother’s Day and deepen brand awareness and purchase intent for Pandora’s Family Sentiments, Rose, and Essence Collections.
Solution: InStyle created a two-pronged native campaign consisting of a native video and native listicle on behalf of PANDORA. Featuring Amber Fillerup Clark of Barefoot Blonde, the native content positioned key PANDORA pieces as the ideal Mother’s Day gift and as the must-have accessories for the busy mom. As a result of being amplified across Facebook and Instagram, the campaign had 6x higher conversions and 5x higher share rate than our native benchmarks.
Objective: Elevate the PANDORA Jewelry brand during a key gifting season.
Solution: InStyle STUDIOS partnered with PANDORA to offer up style inspiration for multiple types of Valentine’s Day dates. To illustrate the diversity of the PANDORA pieces depending on the type of Valentine’s Date.
Objective: Elevate the PANDORA Jewelry brand by targeting stylish millennial women.
Solution: Piggybacking on the success of a previous video campaign, we tapped into our network of experienced producers and directors to create a custom video featuring four women representing four different style personalities. The video was pushed live during New York Fashion Week and lived within a native video article touting the different style personalities one would come across during fashion week events.
Objective: Highlight the Pandora summer collection and promote the brand’s “Art of You” campaign messaging.
Solution: InStyle Studios created the ultimate Summer Soiree as a platform to showcase how a range of different women with unique personal styles can make a look their own with Pandora jewlery. We created a whimsical video featuring a one-of-a-kind soundtrack built around the idea that the guests were playing their Pandora jewelry as wearable instruments. The video lived within a native listical that provided additional content on the summer fashion trends and how to accessorize them with Pandora pieces. We also created a week’s worth of Instagram and Facebook content that garnered an additional 23MM impressions for Pandora.