Objective: Elevate the NYDJ brand by targeting a younger, more millennial-based audience.

Solution: Recruiting the expertise of InStyle’s own Executive Style Correspondent Dana Avidan Cohn to lend her editorial eye, we created a NYC street-style setting with a professional model. The model was outfitted in NYDJ pieces, as well as other luxury designers, and was featured in a custom native article on InStyle.com promoting fall’s must-have items.

Custom Imagery
Instagram Takeover