Mrs. Meyer’s

Objective: Inspire homemakers with Mrs. Meyer’s DIY projects through a multi-faceted campaign.

Solution: Expanding upon Mrs. Meyer’s custom in-book brand campaign, we created animated GIFs showcasing simple DIY inspirations with custom photography. This content was repurposed for a native gallery, as well as an animated high-impact ad unit on

Custom Animated High-Impact Unit
Custom In-Book Advertorial
Native Listicle
Custom Animated GIFs
Native Gallery
Custom Imagery
Native Gallery, Mobile
Custom In-Book Advertorial