Objective: To partner with social influencers to draw awareness to Milano Cookies.
Solution: InStyle STUDIOS created a unique canvas unit living within a custom microsite featuring three celebrated social influencers. Each of the three influencers touched on a topic deemed a priority to InStyle readers – Entertaining, Fashion or Beauty – and lent their voice and expertise to a curated custom unit. All three of the categories surrounded how each influencer enjoyed their “me moment” and how Milano Cookies fit into their lifestyle. InStyle STUDIOS also created custom video for each category, as well as a corresponding print advertorial in InStyle.