Objective: Promote Longchamp’s new fall handbag line.

Solution: Drawing inspiration from Longchamp’s various handbag designs, we posed a question on InStyle.com: “Are you an uptown or downtown girl?” To help illustrate the query, we used urban-inspired images that were custom shot at uptown and downtown locations throughout New York City. This campaign garnered almost double the average amount of page views.

Custom Video
Native Shoppable Listicle
Native Listicle
Custom Imagery
Shoppable E-blast