Objective: Drive awareness of Land’s End new line, Canvas By Land’s End.
Solution: InStyle custom-shot three hero looks from the new Canvas By Land’s End line to be leveraged across Instagram. For maximum editorial impact, Canvas By Land’s End product was also integrated into Closet Confidential – a video series designed to show readers how to rock spring’s hottest trends.
Objective: Promote Lands’ End’s holiday gift selections.
Solution: We created a custom-shot shoppable native gallery on InStyle.com featuring Lands’ End must-have holiday gifts organized by gift theme (i.e., pop of color, personalized, sparkly, etc.).