Objective: Create brand awareness for the all-new Fiat Crossover through a variety of high-impact units and editorial alignments.

Solution: InStyle Studios and editors collaborated to create custom editorial content surrounding street style to reinforce the key “style” aspect within Fiat's brand creative. Additionally, InStyle Studios worked closely with Fiat’s creative team to repurpose brand creative for animated skins on the homepage.

Welcome Interstitial
Custom Video
Custom Editorial Content