Objective: Elevate consumer perception of Dressbarn and promote the launch of the new Dressbar initiative.

Solution: We tapped into the expertise of InStyle’s own Style Ambassador Tai Beauchamp to curate a collection of spring looks, driving awareness to Dressbarn’s new Dressbar initiative. Using custom-created animated GIFs, we showcased a series of outfits perfect for any mood or occasion. We also created a custom video to live on InStyle.com.

Custom Video
Native Video Article
Native Article
Custom GIFs