Objective: To inspire purchase and gifting of David Yurman’s spring collection during the key Mother’s Day season
Solution: InStyle Studios leveraged the heartfelt stories of three Young Hollywood actresses to marry the David Yurman brand with Mother’s Day gifting. We asked Cierra Ramirez, Willow Shields and China McClain on the gifts they’ve been given by the women who know them best for a sentimental and organic native execution.
Objective: Promote David Yurman’s three new jewelry collections.
Solution: Using a model clad in three different clothing trends, we coordinated a custom photo shoot featuring complementing David Yurman jewelry for each look. Each image was representative of different time periods of David Yurman’s love story with his wife and business partner, Sybil.
Objective: Showcase David Yurman designs while underscoring the company’s charitable initiatives.
Solution: Using select David Yurman pieces, we custom shot a black-and-white campaign packaged as a holiday wish list highlighting the company’s charitable giving initiative.