Objective: To showcase Crest 3D White Whitestrips as an integral part of pre-show prep for the 2016 award season.

Solution: InStyle STUDIOS teamed up with Crest for a custom advertorial in InStyle, featuring InStyle Executive Style Correspondent Dana Avidan Cohn. The advertorial included a custom photo shoot and interview with Dana, featuring her tips and tricks for a camera-ready smile.

Advertorial with Custom Imagery