Objective: To promote CoverGirl’s hottest beauty looks for spring.
Solution: With the help of InStyle Style Ambassador Tai Beauchamp, InStyle STUDIOS created a 5 page insert with custom imagery in InStyle. The insert revealed the colors of the season and how to get spring’s five hottest beauty looks using CoverGirl products.
Objective: To promote new makeup collections from CoverGirl in a fun, unique way.
Solution: In an effort to depart from the over-saturated market of standard beauty “how-to” videos, InStyle STUDIOS came up with an original concept featuring five custom GIF videos revolving around five beauty trends that were difficult to master. Each GIF video was accompanied by detailed instructions on how to achieve the beauty look, and was collectively featured on InStyle.com and within an Instagram takeover.