Objective: Drive awareness and sales of Coach’s personalization features during Mother’s Day timing.
Solution:InStyle custom shot 3 of Coach’s hero spring bags - The Mercer, The Swagger and The Saddle with a variety of personalized monograms and charms. Custom imagery was leveraged across Amplify Facebook and Instagram for maximum engagement and conversion.
Objective: Boost e-commerce sales of Coach’s new spring collection.
Solution: By utilizing custom assets provided by Coach’s creative team, we produced trend-based collages within a native gallery on InStyle.com, which included shoppable links and e-commerce capabilities.