Objective: To position the Clarks cloud stepper collection as the perfect shoe for efficiency and comfort in everyday life.

Solution: To immerse the Cloud Stepper shoe and Clarks brand identity in an organic lifestyle narrative, InStyle Studios created a three-tabbed digital destination: "Step Into Saturday". Profiling three unique influencers, all clad in Clarks, users got an inside glimpse into how uniquely successful people take time off and embrace the moments of me-time.

Native Canvas