Objective: To position the Bulova watch brand as a go-to holiday gift option for the fashion-forward woman.

Solution: InStyle Executive Style Correspondent Dana Avidan-Cohn offered a behind-the-scenes glimpse of her holiday shopping traditions in a custom shoot for an InStyle.com native listicle. From her morning routine to her favorite NYC shopping spots, InStyle STUDIOS created a “day in the life of” campaign of a fashion editor during the holidays.

Custom Imagery