Baume et Mercier
Objective: To position the Baume et Mercier watch brand as a go-to gift for life’s most celebrated occasions.
Solution: InStyle STUDIOS created an emotion account of six real life-defining moments. Each of these inspiring stories was documented through a personal video interview, and lived on both InStyle.com and as a weekly Instagram takeover post.
Objective: Creatively promote Baume et Mercier’s new line of watches as the go-to present for gifting loved ones.
Solution: By utilizing Baume et Mercier’s brand assets, we created a custom listicle on InStyle.com featuring five watch styles to gift five different loved ones. Each watch style was surrounded by other gift ideas for that specific loved one, whether it was for a boyfriend or a mother.