Objective: To promote Aquatalia’s new line of fall footwear.

Solution: Knowing the change in seasons spurs a wardrobe transition for most women, InStyle STUDIOS created five animated GIF videos on how to transition five summer wardrobe pieces into the fall season. By hiring a professional stylist and prop artist, we curated each of the five looks to include a pair of Aquatalia shoes from the new fall line. The five GIF videos lived within a native listicle on

Custom GIFs

Objective: Promote Aquatalia’s new spring line of sandals.

Solution: We collaborated with New York Fashion Week manicurist and celebrity nail artist Julie Kandalec to create custom pedicure pairings with Aquatalia sandals to match the hottest pedicure trends.

Native Listicle
Custom Imagery