Zoë Saldana Is the Face of 7 for All Mankind's B(air) Denim
Zoë Saldana is the new face of 7 for All Mankind! The Star Trek Beyond actress stars in the brand's stunning fall 2016 campaign for its new category of ultra-lightweight women's jeans called b(air) denim.
According to a press release, b(air) denim "takes the combination of comfort and aesthetic to a whole new level." This ultra-lightweight denim is the first of its kind to hold its shape while offering unparalleled comfort.
"I am thrilled to join forces with 7 for All Mankind, a jean that makes you feel beautiful, strong, and confident. I'm a denim girl through and through, and 7 has always been an essential part of my wardrobe," Saldana, 38, said in a statement. "What I love most about this new collection, b(air) denim, is that they fit like a glove. As soon as you slip into them, they blend into your body, and you can't help but feel sexy."
The campaign—which will showcase a day in the life of a woman wearing b(air) denim—officially launches in July 2016. In addition to 30-second commercials, and the hashtag #bairEVERYWHERE, the campaign will feature multi-episode video series intended to capture how she lives and feels in her jeans. Watch one here:
"With this campaign, we are able to showcase the benefits of our new line of jeans through original and captivating content that we hope to be inherently sharable," said Barry Miguel, president of 7 for All Mankind. "Rather than simply capture a beautiful celebrity in jeans, we have aimed to capture the personality and adventures of a beautiful woman in her jeans in order for fans to personally connect with each of her stories." See more shots from Saldana 's campaign below.