Tommy Hilfiger Is Swapping Gigi Hadid for a New Design Partner
So there's good news and there's bad news. We'll rip the band-aid off with the bad news first: Gigi Hadid's contract with Tommy Hilfiger, with whom she collaborated for two years on four Tommy x Gigi capsule collections, has expired. But don't cry just yet. The good news: Hilfiger has announced that actress/producer/singer/style icon Zendaya will be joining the label as the women’s ambassador.
In her new role, the 22-year-old will both star in the brand’s Spring 2019 women’s campaign and collaborate with Hilfiger on a Tommy x Zendaya capsule collection. With her influential status as Hollywood's favorite fashion darling, not to mention, a massive social media following, it’s easy to see why Zendaya was brought on to work on the label.
“I love to collaborate with people who are passionate about making their dreams a reality and who inspire the next generation to do the same,” Hilfiger told WWD. “Zendaya has become a global icon, using fashion to make a bold statement while always staying true to herself. Our capsule collection will fuse her eclectic style with the Americana spirit of our brand.”
Much like Hilfiger’s partnership with Hadid, Zendaya’s collection with follow a similar see-now-buy-now model (meaning all pieces will be available for purchase as soon as they hit the runway) that has been a major success with the brand's millennial fans. However, it will be interesting to see if the Tommy x Zendaya collection release will be the fashion show extravaganza that marked all four of the designer’s past capsule releases with Hadid.
For Zendaya, this isn’t her first foray into the design space. In 2016, she released an affordable clothing and shoe line with her stylist, Law Roach, called Daya by Zendaya and most recently, she partnered with British fast fashion retailer Boohoo on a curated collection that was released this past March.
“Fashion is more than just wearing cool clothes,” said Zendaya to WWD. “It’s a way to celebrate self-expression and individuality, which is extremely empowering. This is why I am proud to partner with Tommy Hilfiger.”
You’ll have to wait until next February to get your hands on the collection when it shows at a yet to be released location, but knowing Zendaya’s style, it's sure to be good.