By Jonathan Borge
Updated Jun 29, 2016 @ 3:45 pm
Credit: bajaeast/Instagram

A sea of rainbows virtually took over New York’s Fifth Avenue on Sunday for the city’s annual Pride parade. And while staunch supporters of the LGBT community confidently marched in their multi-colored flags, headbands, and, let’s be honest, even Speedos, one item in particular stood out: Baja East’s “Be Proud” logo tee.

In the wake of the tragic shooting inside gay nightclub Pulse in Orlando earlier this month, Baja East designers Scott Studenberg (below, center) and John Targon (below, center left), better known for their loose-fitting, CFDA-nominated collections, pieced together a $95 T-shirt that not only fully benefits Equality Florida and the Pulse Victims Fund, but seems to have major A-listers like Zac Efron (above) on board.

“We were deeply moved to create something that could help provide support to the victims and families of this horrific act as well as spread the message of love and acceptance,” Targon and Studenberg told InStyle. “As gay men ourselves, we felt personally connected to standing up here, though believed that in order to make real change, we’d need our straight allies standing alongside us, as this isn’t an issue of sexual orientation, but a time for people to unite as humans and as friends. We hope the BE Proud campaign will help the world push beyond barriers and lead with their hearts.”

And leading with their hearts they are. Badass advocates of civil rights from Empire’s Taraji P. Henson and Miley Cyrus to Sophia Bush have taken to Instagram to personalize the pullover and join the #BEProud community.

"Everyone deserves to be proud. Everyone deserves to live a life full of love, free of fear that their love could be judged, harmed, or taken away. We have to be vocal about it. We have to demand equality for our friends and loved ones. By using our voices, stepping up as allies, and wearing our hearts on our sleeves—and on our shirts!" Bush said of the cause. "I love the Baja East boys and I'm so grateful to them for doing something special to honor and fundraiser for Orlando."

See all of the stars who have fallen in love with the tee below, and visit to shop for yours and give back now.

Sophia Bush

Karlie Kloss

Taraji P. Henson

Olivia Wilde

Jennifer Fisher

Willow Smith


Leona Lewis

Kate Hudson

Miley Cyrus

Jennifer Hudson

Leandra Medine