Next month, H&M will launch a capsule collection of recycled denim, the first products partially made from the fibers of used clothing collected through its garment recycling initiative that launched in early 2013. The line is composed of five classic denim pieces for men and women—including jeans in several washes, a jacket, and vest—which will be available in select stores at the end of February. "We are working increasingly with recycled materials, and as a designer, it is very important to create pieces taking into account the latest trends, but also technical developments in this field," said H&M designer Jon Loman. "We are proud to offer environmentally friendly products."
The recycled line is the result of a yearlong program where H&M asked customers to donate unwanted clothing to its retail locations, which collected close to 7.7 million pounds of used garments worldwide. The goal of the initiative is to eliminate textile waste and decrease the environmental impact of the fashion industry, and to eventually find a solution for the reuse and recycling of textile fibers. H&M’s dedication to increased sustainability doesn’t seem to be waning. Eco-friendly and super cute jeans? We'll take 'em!
Also, flip through the gallery to shop our favorite coated jeans.