Start Shopping Like Your Favorite TV Characters with This New Website
This holiday season, you can shop just like your favorite TV characters—and all you have to do is head to wymsee.com. The just-launched site features over 28 costume designers from the biggest hit shows, offering behind-the-scenes style details, tips for recreating each series’s most memorable looks, and ways for fans to shop the exact pieces featured onscreen. Basically, it’s the ultimate shopping destination for anyone who dreams of following in the fashion footsteps of stylish characters like The Mindy Project’s Mindy Lahiri, Empire’s Cookie Lyon, Scandal’s Olivia Pope, and more.
And no one is more excited about the one-stop-shop than the shows’ style makers themselves says Salvador Pérez, the President of the Costume Designers Guild and The Mindy Project’s costume designer. “This is a great tool for audiences,” Pérez tells InStyle. “Now, fans will know exactly where to buy the pieces we shoot and whether or not they’re still available when the episode airs.”
Better yet, you can buy them for your friends and family, too. The website just launched its holiday gift guide today, with suggestions about how to shop the TV show-inspired looks for others. Featuring over 70 products curated by 15 of the site’s featured costume designers, the list includes everything from fur scarves (think Cookie Lyon) to Mad Men-esque jewelry (remember Joan’s pen necklace?!). But it wasn't easy for the designers to narrow their gift suggestions down to just a few pieces—at least, not for Pérez. “I actually sent in about a dozen," he said. "And then they chose six from that.”
Ultimately, Pérez’s goal was simple. “I wanted to include gifts that many people could relate to across the board,” he said. “I didn’t want my list to be all clothes-related, so there are basic gifts like Tocca candles and Smith & Cult nail polish that will work as a gift for anybody.” Of course, he had to throw a few pieces of clothing into the mix. “I included J. Crew’s holiday sweaters, because they’re embellished and fun,” he said. And there are pieces that you can shop straight from the set, like one of the Bedhead pajama sets that Mindy Kaling has worn on The Mindy Project. “We use these so often that they’ve essentially become a co-star on the show,” said Pérez.
The PJs are more than just a staple on-camera—Kaling loves them IRL, too. “Mindy just loves the fit and the colors,” said Pérez. He also included another Kaling favorite on his list: one of the coats she wore on the show, designed for Pérez’s recently-launched Gilt collection. “Mindy loves those coats in real life,” he said. “I don’t even have a sample coat anymore, because she has them all.” And you just might spot Kaling wearing one while out and about in the coming weeks. “We’re on a break for the holidays now, so Mindy took them with her,” said Pérez. “She’s wearing them throughout New York and on her travels.”
Head to wymsee.com to score one for yourself (or a friend, of course) and see the full costume designer-approved shopping guide.