News Who is Rooney Mara? By Bronwyn Barnes Bronwyn Barnes Instagram Twitter Bronwyn is the VP of Commerce for Health and Beauty at Dotdash Meredith and joined the team in 2021. She is a professional storyteller and digital pioneer with 20 years of experience in print, digital and social media. Before joining Dotdash Meredith, Bronwyn was co-founder and Chief Creative Officer of a boutique content agency, combining editorial style and brand marketing principles to create custom digital and social media content for brands like Hilton Hotels, Waldorf Astoria, and Bulgari. She was the founding social media editor of InStyle's Facebook, Twitter, and Instagram accounts and architect of early social media brand partnerships with brands like Target, Lionsgate Films, and Essie. Bronwyn has also worked as an editor and writer, at InStyle, Entertainment Weekly, People, Travel + Leisure, and more. Bronwyn earned a B.A. in literature and sociology from Queen's University at Kingston. InStyle's editorial guidelines Published on August 17, 2010 @ 10:35AM Pin Share Tweet Email Photo: Adriana M. Barraza/WENN For months, industry insiders have been speculating about who would play Lisbeth Salander in the Hollywood adaptation of Stieg Larsson's cult novel, The Girl With the Dragon Tattoo. Natalie Portman, Scarlett Johansson and Kristen Stewart were all said to be in contention, but it's relative unknown Rooney Mara who has scored the coveted role. Mara, the younger sister of Iron Man 2 star Kate Mara, will head to Sweden next week to begin filming the David Fincher-directed flick with British actor Daniel Craig, who will play Mikael Blomkvist. While you can count the actress's film roles on one hand—she starred in A Nightmare on Elm Street and will have a supporting role in the upcoming Facebook film The Social Network—it turns out the NYU grad has been just as focused on bettering the lives of African orphans as she has been on building her career. After spending the summer of 2006 volunteering in Kenya, Mara founded Faces of Kibera, a non-profit dedicated to providing care and services to children in Africa's second largest slum. We can't wait to see Mara's take on the complicated Salander!