By Wendy Sy
Updated Oct 22, 2014 @ 12:44 pm
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Best known for bringing smiles to faces, Hello Kitty has been spreading happiness, friendship, and fun to the world since 1974. Now, four decades later, parent company Sanrio is toasting raising a glass for her 40th anniversary. And although she was confirmed to be not a cat, but a little girl (who stands five apples tall!) she is loveable, nonetheless. “We commemorate this 40th anniversary with milestone events, experiences, and special products to connect with and thank fans and celebrate the enduring appeal of Hello Kitty,” Janet Hsu, president and chief operating officer of Sanrio, has said. Those exciting plans include a super fan convention, museum exhibit, special books, and a line up of awesome product collaborations—read on for the deets on five of our faves!

1. Sanrio and Dylan’s Candy Bar

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Merging fashion, art, and pop culture with candy, offerings include lollipops, chocolate bon bons, sugar cookies to tote bags and T-shirts. “This supercute collaboration highlights the sweet and colorful side of both brands and offers fans an assortment of yummy treats and lifestyle products to enjoy,” said Hsu. ($4 to $40;

2. Sanrio and Sephora


Items in this lust-worthy tribute collection include pieces such as a pop-up party eyeshade palette, ruby hand held mirror, and a trio lip balm set. Also in honor of Hello Kitty’s fabulous 40th is a makeup bag resembling the iconic coin purse from 1974 that started the pop icon’s legacy—we can’t get enough of the shiny silver casing and star-design clasp! ($20 to $195;

3. Sanrio and Minnetonka


Get comfy in these limited-edition moccasins from Minnetonka, a fun twist on the brand’s classic slip-on with a Hello Kitty embroidered icon. What’s more is the collection also comes in bootie styles with distinct metal accents and decorative bows, available for women and girls. ($40 to $70;

4. Sanrio and Chan Luu


Talk about a playful arm party! The Hello Kitty x Chan Luu collection includes leather wrap bracelets, cuffs and layering necklaces with select pieces accented by Swarovski crystals, adorable charms, fine lace, and semi-precious stones. ($80 to $208;

5. Hello Kitty, Hello 40: A 40th Anniversary Tribute


The collection of 40 stories (plus one for good luck!) about Hello Kitty are told by some of her biggest fans, from artists to toy creators—perfect for a bedside read, the book will leave you dreaming of her sweet six-whiskered face and little red bow. ($30;