Get the catwalk ready because feline fashion has gotten a healthy dose of "#squee!!!" CatScarf, which creates hand-knit scarves for cats, has launched a spring collection.
A gloomy fall afternoon in San Francisco inspired the idea for the company, which debuted last year. While at home recovering from a broken arm, web designer and part-time knitter Lexi Ehrman started making a cozy scarf for her kitty companion, Squirrel. “Not only did he look handsome, but he was totally into it! My fiancé and I both stood there, shocked," Ehrman tells InStyle.com. "You haven’t seen a cat strut until you’ve seen Squirrel in his CatScarf.”
Currently based in Vernon, N.J., Ehrman donates a portion of proceeds from each scarf to help animals in need. Hundreds of scarves have been sold to date, and contributions have gone to local animal shelters and organizations, including the Feline Rescue of Northern Nevada (FRoNN) and the American Society for the Prevention of Cruelty to Animals (ASPCA). Upon an order, you’ll receive a personalized email to propose your charity of choice—recommend your fave, or select from places that have previously received donations.
Need a daily dose of feline fashion? Check out Squirrel’s #ootd (outfit of the day), and more scarf-sporting cats dressed in adorable styles including the traditional best-seller, Gus, on CatScarf’s Instagram.
The spring collection includes both traditional and cowl styles and are named the Gwendolyn, Mobius, and Gus. Shop the line ($39-$69) or provide your cat’s measurements and request a custom scarf (from $39) at CatScarf.com.