It's time.


There is no longer a need to wait until Black Friday to shop the best deals of the entire year. Amazon's biggest discounts take place long before Thanksgiving on Amazon Prime Day. It's sort of like the Olympics of sales for the massive retailer and the epic sale officially kicks off today, July 15.

This year is touted to be the biggest ever. How big? Well, there were epic lead-up deals the week before the big event and even an entire concert with Taylor Swift, Sza, Becky G, and Dua Lipa. Now it's time to officially start shopping the highly-anticipated event. And we've got all of the details to help you find the best deals below.

What Is Amazon Prime Day?

It all started as a sort-of birthday celebration. On the eve of Amazon's 20th anniversary (back in 2015), the "everything" store celebrated the first Prime Day. Prime members in the U.S., U.K., Spain, Japan, Italy, Germany, France, Canada, and Austria were given the opportunity to shop exclusive offers that started as early as midnight. The event has expanded to more countries since then — like the Netherlands, Singapore, and Australia. And the discounts are extremely steep.

When is Amazon Prime Day 2019?

Well, its not exactly one day anymore. Amazon Prime Day officially starts on July 15 this year and will last for a total of 36 hours, so even procrastinators have a chance to score some amazing deals.

How can I get the best deals during Amazon Prime Day?

You can't participate in the sale if you're not a Prime member, but signing up isn't hard at all. Membership's only $13 per month (you can cancel anytime), and you can test it out for free for 30 days. Besides the epic discounts on Prime Day, members get unlimited, free two-day (sometimes just one day) shipping all year long and tons of free movies to stream, books to read, and music to download. Sign up on Amazon now before Prime Day ends.

What are Amazon Prime Day's celebrity collaborations?

This year, Amazon teamed up with some of our favorite stars to debut special discounts just for Prime Day. Some of the celebrity-approved deals include price reductions on children's clothing selected by Hilary Duff and denim discounts on Levi jeans chosen by supermodel Chanel Iman and her NFL husband Sterling Shepard. Even Kobe Bryant's deodorants are getting a 20-percent discount during Amazon Prime Day 2019.

What are the best Amazon Prime Day 2019 deals?

This is the perfect time to invest in major electronics, like a big-screen television or a new computer. Amazon Prime Day is also the best moment to grab an Amazon device like a Fire TV Stick or a Kindle. As usual, people also go in on household products like Instant Pots and Roomba vacuums. And yes, there are some fashion jewels hidden in the sale. This is the time to stock up on undies, bras, and all of the other basics.

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