We Heart Rita Ora's Gorgeous Fragrance Campaign for DKNY

Rita Ora DKNY Fragrance
Photo: Courtesy

Rita Ora is taking the beauty world by storm! Earlier this year, the star's collaboration with Rimmel London rolled out to stores in the U.K., and just as we were eagerly waiting on the line's U.S. arrival, Ora surprised us with her stunning campaign for the new My NY DKNY scent.

The ads alone prove to be just as vivacious and lively as Ora's own personality, and the dynamic notes of jasmine, freesia, pink pepper, and raspberry are appropriately following suit. "The fragrance celebrates New York City, which is unlike any place in the world," she tells WWD. "I love the idea of being part of a campaign that captures the spirit of New York, and the stories of women here, passionate about their dreams."

The singer has quite the busy schedule these days—when she isn't in the studio or filming scenes for Fifty Shades of Grey, she can be found drawing up new designs for her capsule collection with Adidas. Factor in her ability to work a red lip like no one else, and we start to wonder: Is there anything she can't do?

Check out Rita Ora's best looks ever!

Related Articles