Allow Warby Parker to Pick Out Your Halloween Costume via Text
Apparently, Warby Parker. Through the end of the month, the direct-to-consumer eyewear brand is offering a special “Costume Council” service—no money, lines, or commitment whatsoever required.
“We kinda have a thing for building tech that saves time and stress,” the company (which proudly claims to take All Hallows' Eve “VERY seriously”) says in a release. “It just usually relates to glasses.”
VIDEO: 2017's Hottest Halloween Costumes
Here’s how it works: As soon as you feel an “omg, what should I be?!?!?!” freakout coming on, simply text BOO to 68848. Then, through a series of questions that can be answered via emoji (aka the BEST kind of questions), WP’s special spooktacular algorithm will determine how to live your best costume life.
For example ...
So fast! So easy!
Of course, you may be the type of person who prefers to brainstorm these things IRL. Team Warby still has your back: In the week leading up to Oct. 31, free in-person consults will be available as well at the label’s SoHo showroom and headquarters (located at 161 Avenue of the Americas, Sixth Floor, New York, N.Y., 10013) as well—no appointment necessary. Just don't be surprised if they suggest a few looks that involve shades.