Attention, Plus-Size Shoppers: Walmart Just Bought Your Favorite Workwear Brand
Plus-size shoppers, take note: Walmart bought plus-size ELOQUII making the brand the latest acquisition in Walmart's pursuit to bring digital-native brands under the Walmart umbrella. Last year, Walmart bought both Modcloth, Bonobos, and several other digital-first startups, as part of a larger effort to differentiate its offerings from Amazon.
For those unfamiliar, ELOQUII is a four-year-old plus-size clothing startup that offers workwear, occasion-wear, denim, and casual pieces in sizes 14-28. ELOQUII Founder & CEO Mariah Chase (as well as all of the company's employees) will join the Walmart team as part of the acquisition.
"We are excited to be in the company of other brands in the Walmart eCommerce family," reads a blog post on the ELOQUII website. "Brands that are disrupting categories and innovating such as Bonobos (did you see they launched extended sizes?), Jet.com, ModCloth, Moosejaw and more. We think they’re pretty cool. Plus, Walmart eCommerce is looking to the future and even has its own tech incubator, Store No 8, that’s launched new companies like Jetblack. We are excited to be a part of their innovation."
According to ELOQUII, joining the Walmart family will provide the brand with "operational leverage." As of now, there are no plans to sell ELOQUII at Walmart stores — in other words, it's business as usual for any plus-size shoppers on the hunt for affordable business casual pieces.