The Bold Wedding Trend You’ll See Everywhere in 2018

By Dobrina Zhekova
Updated Feb 20, 2018 @ 6:15 pm
Credit: Cavin Elizabeth Photography

Move over, Greenery. Since Pantone named Ultra Violet the color of 2018, the regal hue has been slowly taking over, and the trend has reached the wedding world. Incorporating the year's chicest color into your big day's palette isn't exactly simple, as Prince-inspired purple is not the subtlest of shades—but if done right, it can elevate your entire ceremony.

For couples who are not afraid to make a statement, Ultra Violet makes for a bold and beautiful principal color. Otherwise, tone it down by complementing it with gentler accent colors, says wedding photographer Cavin Elizabeth. "When you have such a loud color, it can be hard to keep it from overpowering the wedding palette and overall design. Pairing such a vibrant purple with neutrals and details that are on the softer side will create a much more refined design."

Scroll down for more tips from the experts on how to create the perfect Ultra Violet-enhanced special day. 

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Lead With It

Credit: Clean Plate Pictures

"For this wedding, the couple used purple as the leading color in the flowers and paper goods and paired it with pinks, lighter shades of purple, and black and white," says Leah Weinberg of Color Pop Events of the event pictured above. "The naturally sleek and modern white aesthetic of the museum [where the wedding took place] was a perfect complement to the bold colors—there wasn't too much going on and it really made the colors pop."

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Less is More

Credit: Cavin Elizabeth Photography

"Incorporate purple into florals in small doses. Temember that a little can go a long way," says Amy Kolodziej of Sunshower Photography.

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Something sweet

Credit: Sunshower Photography

"Pastries and desserts can be part of the color scheme with ease—just incorporate a bit of royal icing," suggests Kolodziej.

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Make It Pop

Credit: MayPole Studios

"Bouquets are one of the best places to show off this bold hue. Be sure to add dimension and texture by incorporating different varieties of flowers. You can also add a few complementary hues to really make the ultra-violet pop," suggests Beth Bernstein of SQN Events.

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Table Talk

Credit: Stephanie Kaslly

Pair your violet table linen with gold or a more earthy hue to soften the look.

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Suite Up

Credit: Stephanie Kaslly

Your official invitation sets the tone for your day so use it to introduce your color palette. "Ultra Violet is a great color to add to floral arrangements, linens, and invitation suites. It is a rich color that adds elegance to any wedding," explains Stephanie Kaslly of Stephanie Kaslly Photography. 

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Roll It Out

Credit: Anna Marks Photography

"Using a vintage Ultra Violet rug as an aisle runner is a great way to incorporate this color into your day. You'll feel like a princess walking down the aisle, and it will add a fun, bold pop of color to any setting," suggests Anna Marks of Anna Marks Photography.

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Dress Up Your Bridesmaids

Credit: Anna Marks Photography

"Going with Ultra Violdet bridesmaids dresses is another great idea—it's subtle enough that it doesn't distract from the bride and is still a classy hue for a formal affair," Marks adds.

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And the bride wore Ultra Violet

Credit: Abella Studios

You don't need to go full Dita Von Teese, but a hint of purple in your wedding dress makes for an unexpected, coy accent. "Ultra Violet can be used on the forefront of the palette as a color or as a compliment to other more muted tones to punch up the palette. From trims to bouquets, it’s going to be beautiful!," says Danielle Aspromatis, owner of d’Luxe Events. (And let's not forget that the wedding world is currently obsessed with adding a touch of color to your bridal.)

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By Dobrina Zhekova