Beauty #ThePowerOfMakeup: These Instagram Makeover Photos Will Blow Your Mind By Jonathan Borge Jonathan Borge Instagram Twitter Jonathan Borge is a writer and editor living in New York City. His writing has appeared in Glamour, Refinery29, Forbes, and PAPER, among other publications. Plus, he's held staff positions at Marie Claire, InStyle, and OprahDaily.com. Currently, he's the Senior Entertainment Editor at Bustle Digital Group's Elite Daily, where he oversees digital covers, features and profiles, freelance essays, and strategy for the site's TV/Movies and Celebrity and Music sub-verticals.He primarily writes about pop culture and style, and has a passion for telling LGBTQ+ and Latinx stories. When he's not working, he's likely waiting for Lady Gaga to announce her next tour. InStyle's editorial guidelines Updated on June 25, 2015 @ 03:45PM Pin Share Tweet Email Photo: Courtesy YouTube If we all took a page from the book of Beyoncé mantras, our Instagram feeds would look quite different. Rather than filtered, edited images that downplay what we consider to be flaws, we’d have plenty of makeup-free selfies that showcase our best woke-up-like-this faces. And while sharing your natural beauty with the world is an empowering move, let’s face it: we all (yes, even some gentlemen) love to dabble on our favorite beauty products each day. After all, what’s the point of investing time and energy into sourcing the greatest foundation, mascara, eye shadow, and lipstick available if they’re not to be used? The Best No-Makeup Selfies on Instagram Thanks to YouTube beauty pro NikkieTutorials’s viral video, in which she transforms half of her face with products, women around the world are now wholly embracing their affinity for everything makeup related. “There are no rules for makeup, and makeup is there for days when you wanna look hella good,” she says in video. The anti-shaming trend has naturally hit Instagram and women are sharing images of themselves wearing half a face of make up in celebration of #thepowerofmakeup. Below, some of the most honorable examples. The 25 Best Star Beauty Tips of All Time